Do you have a 2D animation project you’d like to discuss? We'd love to hear from you.
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We’ve had the pleasure of working with Atom for over three years, creating content aired to millions of viewers over the globe. Their work is incredible but what really sets them apart is their attitude, dedication and commitment to getting a job done and always striving to do the best.
Ed Gay, Senior Graphics Producer
What is 2D animation?
2D animation is a traditional animation technique involving creating a series of images or frames in a two dimensional format. When played back one after the other, these images create the illusion of motion. The term 2D animation is a broad term, encompassing a range of different styles and techniques from hand-drawn animation to digitally created animation. It’s versatility is its ultimate strength and can be used in a wide range of applications. 2D animation can also be used in a variety of styles.
What are the benefits of 2D animation?
2D animation is a far more cost-effective approach than 3D animation and is perfect for most projects. It’s simplicity is one of its greatest advantages and helps communicate extremely complex topics in a way that is clear and easy to understand. It also allows for greater flexibility, meaning clients can make changes and adjustments to the animation far more easily than in 3D animation. When it comes to style, 2D’s unique aesthetic can be tailored to match the look and feel of an project.