We were tasked with creating a short animation proposing the formation of a UK Chemical Standards Agency.

The Royal Society of Chemicals tasked Atom with creating a short animation to explain how the UK is at a chemical regulation crossroads after the UK government had confirmed the UK would have no association with the EU regulator.

They wanted the animation to propose an independent UK Chemicals Standards Agency which would be led by science and pragmatism, provide protection for citizens and also certainty for business.

The animation needed to be visually engaging for social media, swift and adhere to their brand guidelines. We added little details to make the animation stand out, our favourite being the helicopter!