Using existing artwork, Atom brought the 3D animation to life and added character to the scene.
London-based Little Houdini, who created the static digital and print campaign for Winter Wonderland, approached Atom Studio to animate the characters and environment.
We’re huge fans of Christmas here at Atom and we were super excited to work on this project and add life to all the characters in the scene.
Our expertise wasn’t just required for the characters either as we had to animate the entire scene, including the rides. This was challenging but great fun too.
We were supplied with the original Cinema 4D files but it wasn’t quite as simple as animating everything straight away. We had to go through the process of optimising the scene, including the geometry to make it suitable for animation.