We were honoured to work with The Trussell Trust to create an impactful 2D animation.

Atom were approached by the talented team at Life Story Creative to create an animation for The Trussell Trust that explained how difficult poverty was to escape and explain their strategy to create a UK without foodbanks.

The client wanted to keep things stylised and 2D and wanted to try and clearly communicate the issues millions of people face in the UK without having to resort to obvious stereotypes. This allowed us to take a more abstract approach whilst still being able to make an animation that would be emotive.

Another aspect of the animation that was vital was for it to inspire people. It’s main use is for fundraising purposes and whilst the client wanted people to empathise, they also wanted the audience to get on board with The Trussell Trust’s campaign.