We were approached to design & animate Jay for a Kickstarter to bring black representation to kids TV.

The creator of this amazing idea was Simone Carasco. She came to us with a dream to create an educational, early development animated childrens’ programme for preschoolers, that promotes diversity through the use of a black protagonist: Jay Genius.

We helped her to develop the look and style of Jay and his pal Rucksy and created 6 concept frames and a 20 second animation for Simone to use as part of the Kickstarter campaign and for her to use for pitching the project.