Formula 1 / DHL.
Atom created a series of 3D animations for Formula 1 to show the logistics behind the greatest racing spectacle on earth.
F1 approached Atom to create a short-form video to explore and explain the operation that leads up to each Grand Prix, highlighting the reliability, precision and teamwork required to create the greatest racing spectacle on the planet, 21 times a year.
The main objective was to highlight the partnership and working relationship between DHL, F1 and the race teams. They wanted the animation to capture the excitement and anticipation of the build up to a race and at the same time provide an insight into how enormous and detailed the logistics operations are within F1.
We created a series of 3D animations that also included sections of live footage to show this journey in an exciting way with an edge of drama to keep viewers attention and provide them with the detailed information.