Here at Atom Studio, we’ve always had great fun working with Formula 1. When they approached us to work with their broadcast department on the 2021 Formula 2 title sequence, we absolutely agreed. Here’s why.
We’ve been fortunate to have worked with Formula 1 since 2019 on a vast array of exciting projects. Starting out with their digital team, we produced content for their website and social media. These projects racked up a staggering 4.7m views on Facebook and YouTube alone!
The first Atom Studio/Formula 1 collaboration was “F1 Firsts” – a series of explainer animations diving into Formula 1’s rich history. You can learn about the history of carbon fibre monocoques, and how they came to be, here.
Next up, we worked on creating stylised 3D animations for a project with both Formula 1 and DHL. “Building the Greatest Racing Spectacle on the Planet” gave viewers a unique insight into the ingenuity and precision required for DHL to transport Formula 1 around the world.
From Formula 1’s headquarters in London to spectacular events in Melbourne, Abu Dhabi, Brazil and Singapore, the level of planning is simply astounding.
Last year, Formula 1 also asked us to work on all the 3D shots for the 2020 Formula 2 title sequence, which was great fun. This included all the macro shots with fluid simulations. The finished product also features current Formula 1 drivers during their time in Formula 2, showcasing how Formula 2 really does produce the “stars of tomorrow”.
Following the success of our previous ventures with Formula 1, we’re thrilled to have been asked to collaborate again.
We were brought on at this project’s conception and worked closely with the producers on their broadcast team to help develop the style. We also provided animatics early on to assist their edit.
The original concept aimed to show a driver starting their engine, and demonstrate various parts of the vehicle. To achieve this, we honed in on the engine, gears, pedals, even crankshafts! As we dive into each piece’s function, they quickly begin to work in harmony, bringing us the sport we love.
A huge amount of research and development was needed to ensure we were able to produce realistic results that were also visually interesting. We wanted to show just how much goes into these vehicles, and really highlight the sheer magnitude of power under the drivers’ control.
This challenging project also features character animation and even dust simulation to marry together each aspect. We loved being a part of this and had loads of fun in the process! And we think it showed, as the sequence has been warmly received both by Formula 1’s senior creative team and their fans.
This brilliant project has led to further work with them, including a project for the launch of the new 2022 Formula 1 car. You heard it here first!
Watch the full title sequence here.
What do you think of the work we’ve mentioned here? Let us know in the comments.
Got a project in mind? Drop us an email or give us a call – details are here – or hit the button below. We’d love to hear from you!
And we’d love for you to get involved with those conversations! Enjoy our wonderful newness for yourself and let us know your thoughts. Keep an eye out for our future posts. We’ve got some great content lined up and can’t wait to share it. You can get involved by leaving us a comment here, on our social media channels or you can contact us directly. Likewise, if you have a project you’d like to discuss just drop us an email or give us a call – details are here and our portfolio is here